SIMON CARR
LATEST ARTICLES
08 Dec 2025
Rituals can turn passive consumption into a ceremony. Ads and brand experiences that nurture them might become fixtures in people’s emotional lives, says Simon Carr.
25 Sep 2025
Today’s attention economy is fluid, meme-driven, game-infused and influencer-fuelled. Brands can no longer rely on linear storytelling. The best modern storytelling is multiplayer.
03 Jul 2025
Synthetic research can be a game changer for media strategists — so long as its limitations are taken into account.
03 Oct 2024
Tracking the spread and evolution of memes can provide a fast-track way to identify emerging trends and cultural shifts. Memes can also be a gateway to gaining insights into niche communities and subcultures.
22 Aug 2024
Since the creation of the sales funnel, marketers and agencies have focused on consideration. But how do we understand it and measure changes? Get your Byron Sharp off the shelf and find out.
11 Jul 2024
Being disruptive increases your brand value. But you can only define your approach to disruption once you have understood both the enemy and yourself.
11 Jan 2024
Investing in accessible advertising helps brands amplify their reach and develop a deeper connection with a large audience.
Reach or targeting? Choice or Sustainability? Strategist Simon Carr explores some of the paradoxes affecting media and marketing, and offers strategic resolutions.
05 Oct 2023
Strategist Simon Carr thinks big and looks at how brands might deliver experiences that transcend the ordinary.
07 Sep 2023
It appears global forces are reshaping our behaviours and preferences, and businesses will need to adapt their brand strategies alongside them.
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